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THE CAPITAL FORMATION OS

Who to pitch.What to fix.When to reach out.How much to ask.

Lunra is the operating system fundraising advisors run their whole book on. One verified investor graph, four engines on top: Match knows the money, Deal Read reads the deal, Signal knows the moment, Deal Comps prices the ask.

MatchCascara Cold Brew · Seed · $1.2M
Hartline Ventures
Consumer thesis · $1–5M at seed · fresh fund
✓ VERIFIEDTIER A · 89
Foxglove Consumer Partners
CPG-only mandate · 14 functional-beverage checks
TIER A · 87
Granary Food Group
Food & bev seed specialist · reachable partner
TIER B · 81
47 matched of 51,779 scored. A shortlist, not a list.
51,779investor profiles
28,717verified emails
Hourlysignal refresh · live
51,779investor profiles
28,717verified emails
Hourlysignal refresh · live
Why Lunra exists

An advisor’s product is judgment. The job buries it under list-scraping, thesis-guessing, and deck rereads. Lunra moves the grunt work onto the graph, so your hours go where your fee comes from.

01WHO · LUNRA MATCH

A shortlist,
not a list.

Match scores every profile on the graph against this deal: thesis, stage, check size, capital freshness, reachability. The tier bar is calibrated so only on-thesis investors can hold a tier. What you get is the bench worth your morning, ranked.

  • Tier A means on-thesis, fresh capital, right check, reachable
  • Every row carries its evidence badge: Verified, Contact on file, or SEC-filed
  • Thin bench? One click sources that exact segment into the graph
Hartline Ventures
Thesis T ■■■■ · Fresh fund · $1–5M
✓ VERIFIED89
Foxglove Consumer Partners
CPG mandate · 14 checks in category
87
Selva & Loft Growth
Consumer growth · relationship to seed now
B · 79
47 RIGHT ANSWERS · NOT 5,000 MAYBES
WHAT · DEAL READ02
cascara_deck_v2.pdf
Raise readinessa band, not a vanity score
APPROACHING
8 objectionsseverity-ordered, each with the reframe
COACHING SENT
Deck score, v1 → v2measured by what the rewrite resolved
44 → 61

The deck, read like
a check-writer.

Drop a client’s deck and Deal Read raises the objections a real investor would, then helps you coach them away before the first meeting. The deliverable ships under your name, in your voice: the premium work product that justifies the mandate.

  • Objections by severity, each with the fix
  • A raise-readiness band and a deck score that climbs measurably v1 to v2
  • A branded, shareable coaching page for the founder
03WHEN · INVESTOR SIGNAL

Reach out on the right day,
not the convenient one.

The investors on your raise are people, not logos. Signal follows them across X and fresh filings, hourly, and flags the posts that touch your deal. Then it drafts the reply in your voice, and the whole social loop closes inside Lunra: watch, reply, DM, response captured back.

  • Hourly refresh across the people on your active raises
  • Deal-relevance flags, so the feed reads act-now first
  • The only fundraising outreach loop that closes on X, end to end
Daniel ReyesHartline Ventures · 2h · 𝕏

“Functional beverage keeps pulling us back in. The repeat-purchase curves in this category look like early energy drinks…”

● TOUCHES YOUR DEAL · CONSUMER
Draft the replyyour voice, grounded in the deck and his post
1 CLICK
HOW MUCH · DEAL COMPS04
Filed comps · consumer · $1.5–4M asks34TH PCTILE
p25 $1Mmedian $2.5Mp75 $3M

This ask ($2M) sits at the 34th percentile of 90 comparable Form D filings.

~26 filings like this last quarterup 24% and building
TIMING FAVORS NOW
Market Comps Memoone page, founder-ready, your name on it
EXPORT PDF
NO FABRICATED VALUATIONS · EVER

The ask, placed among
21,000 filed rounds.

“Is the ask right?” is the first question every investor silently asks and the hardest one for an advisor to answer with authority. Comps answers it from SEC Form D filings: where this round sits against every comparable deal, filed fact by filed fact, to set and defend the ask. When it reads rich, the coaching says so before an investor does. No fabricated valuations, ever: filings and cited publications, kept visibly separate.

  • Every raise placed on its market: sector, round size, trailing window, percentile
  • Filing velocity as a timing signal: how actively deals shaped like this are raising
  • A one-page Market Comps Memo, advisor-branded, that founders actually forward
✓ VERIFIED

We would rather show you less than lie to you.

The evidence ladder

Every profile on the graph carries its proof, on the card, in the open. Two independent anchors earn the Verified badge. A regulator-grade SEC filing is stated as exactly that. Nothing pretends.

✓ VERIFIEDCONTACT ON FILESEC-FILED

Honest tiers

The tier bar is calibrated on an invariant: an investor whose thesis we cannot see cannot hold a tier. When a bench is thin, Match says so with real numbers and offers to fix it, instead of padding the list.

Confirmed vs Logged

Every outreach touch is labeled by what we can prove. An API-confirmed X reply is Confirmed. An attested LinkedIn send is Logged. You always know which claim you are standing on.

The graph underneath

Live figures, never rounded up.

51,779investor profiles
28,717verified investor emails
18,337funds, angels & family offices
US + EuropeEurope landing now

August 2026. These counts bind to the graph itself; what you see is what the engine scores.

04PRICING

Three tiers, advisors-only.

SOLO
/mo
Single advisor, ≤3 active raises
  • Up to 3 active raises
  • 500 investor matches/mo
  • Full CRM + pipeline
  • Deck analytics + data room (1)
  • Deal Read: 3 evaluations/mo · LAND deliverable
  • Basic Agentic drafting (blurbs, opens)
  • Founder portal access (1 client)
  • Quiet Lunra footer on shared artifacts
Request early access
PRORECOMMENDED
/mo
Established advisor, 5–15 active raises
  • Unlimited active raises
  • Unlimited investor matches
  • Full Agentic suite (blurbs, sequences, update drafts)
  • Data rooms per deal (unlimited)
  • Deal Read unlimited: LAND + EXPAND surfaces
  • Deck-grounded match rationale per investor
  • Banker workflows (intro tracking, forwardables)
  • Founder portal access (all clients)
  • Priority support
Request early access
FIRM
/seat/mo · 3-seat min
Boutique advisory teams, 3–15 advisors
  • Everything in Pro
  • Shared investor library + Deal Read history
  • Team-level analytics + closed-loop attribution
  • Footer removal toggle per advisor
  • Multi-user permissions + RBAC
  • SSO / SAML
  • Slack + email integrations
Request early access

Your key to capital,
for every client you serve.

Early access is advisors-only while we seat the first cohort. One confirmation email, then quiet until your key is ready.

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